Happy Earth Day!
Moviegoers who see Disneynature’s new True Life Adventure film “Born in China” during its opening week in Spring 2017 will benefit World Wildlife Fund (WWF). Based on opening-week attendance, Disneynature, via the Disney Worldwide Conservation Fund, will make a contribution to WWF to help protect wild pandas and snow leopards in China.
Directed by Chinese filmmaker Lu Chuan, Disneynature’s “Born in China” follows the stories of three animal families, transporting audiences to some of the most extreme environments on Earth to witness some of the most intimate moments ever captured in a nature film. A doting panda bear mother guides her growing baby as she begins to explore and seek independence. A two-year-old golden monkey who feels displaced by his new baby sister joins up with a group of free-spirited outcasts. And a mother snow leopard—an elusive animal rarely caught on camera—faces the very real drama of raising her two cubs in one of the harshest and most unforgiving environments on the planet. Featuring stunning, never-before-seen imagery captured in the remote wilds of China, the film is produced by Disney’s Roy Conli and premiere nature filmmakers Brian Leith and Phil Chapman.
Disneynature’s commitment to conservation is a key pillar of the label and the films empower the audience to help make a difference. Through donations tied to opening-week attendance, Disneynature, through the Disney Worldwide Conservation Fund, has contributed to a host of conservation initiatives. Efforts include planting three million trees in Brazil’s Atlantic Forest, established 40,000 acres of marine protected area in The Bahamas, protected 65,000 acres of savanna in Kenya, protected nearly 130,000 acres of wild chimpanzee habitat, cared for chimpanzees and educated 60,000 school children about chimpanzee conservation. Additionally, efforts have funded research and restoration grants in U.S. National Parks, supporting conservation projects spanning 400,000 acres of parkland and protecting over 75 species of animals and plants, and helped protect monkeys and other endangered species in their natural habitats across Indonesia, Cambodia and Sri Lanka.
Check out the beautiful new trailer featuring breathtaking footage from the film!
“Born in China” opens in theatres Earth Day 2017.