I HOPE YOU FAIL - CATCHING UP WITH PINKY COLE
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Pinky Cole knows what it means to bounce back. She’s now sharing her experiences and tips to achieve success with her new book, I Hope You Fail.
We've all been told we can't do it. That we're not enough. That we grew up in the wrong neighborhood or had the wrong parents or made the wrong choices. That we can't be anything but a failure... What they don't tell you is that every obstacle and mess-up in your life has only prepared you for success.
Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors.
In I Hope You Fail, Pinky tells her own story to empower you in yours. She'll share her ten counter-intuitive hopes for you, including:
I hope you don't believe in yourself... because the journey to discovering who you truly are is the key to unlocking the life you want.
I hope you don't get that raise... because money doesn't equal respect, but it can show you how much you are truly valued at work.
I hope the customers don't show up... so you can have the feedback you need to reevaluate your approach and find one that works.
Filled with practical advice and motivational gut-punches, I Hope You Fail will teach you how to learn from your WTF moments and find fuel in your losses.
Pinky Cole is an American restauranteur who was just named to the TIME100 Next List of the World's Rising Stars. She is the owner and operator of Slutty Vegan, a plant-based burger restaurant chain in Atlanta , GA.
In July 2018, Cole was inspired to create a vegan restaurant due to her own cravings for junk food. She came up with the name Slutty Vegan as a provocative hook. In 2018 she sold her first vegan burgers through delivery apps and opened a food truck in September of that year. In January 2019, she opened the first Slutty Vegan brick and mortar restaurant.
The restaurant is known for its long lines with hours-long wait. She has opened many other locations since and gained the attention of restaurant investor Danny Meyer who has invested in taking her chain national.
Hope You Fail Available Wherever Books are Sold
I spoke with Pinky Cole about her new book, what inspired her to write it and what has kept her going to be one of the most successful entrpeneurs in North America.